Samsung is investing heavily in metaverse initiatives for the Latin American audience in a bid to further connect with younger generations. The electronics giant announced that it is investing more than $35 million in this endeavor, which is part of its digital growth marketing strategy. This new initiative will allow Samsung to better reach and engage with younger generations in the Latam region, as well as to further expand its presence in the global market
Anita Caerols, director of marketing and corporate citizenship of Samsung Electronics Chile, recently published an article explaining the motivations behind the company’s push into virtual reality technology. Caerols pointed out that VR is a natural progression for Samsung, as the company strives to provide its customers with the most immersive experience possible. Additionally, she explained that the company is looking to capitalize on the growing interest in the technology, as well as the large potential of virtual reality applications in various industries. With the development of Samsung’s Gear VR headset, the company is well-positioned to become a major player in the virtual reality market.
Samsung is investing heavily in the metaverse, and their marketing vision is well-justified. They are aiming to attract the younger generations, Gen Z and Gen Alpha, who are already used to virtual platforms. A Linkedin study indicates that 400 million users are currently engaging with metaverse platforms every month, with the majority of them being 13 years old or below. Samsung’s decision to focus on these users is a brilliant move to create more brand loyalty and increase their customer base.
If a business needs to speak and connect with young audiences, prospect current and future potential consumers, and engage with new influencers, it is imperative that it be in the metaverse starting now.Anita Caerols, director of marketing and corporate citizenship of Samsung Electronics Chile
In October, Samsung launched its “House of Sam” experience in Decentraland, offering users the chance to explore and interact with Samsung products in a virtual world. Just a few months prior in July, Samsung also launched another metaverse experience on Roblox called “Space Tycoon,” which enables users to construct a space station out of raw materials and build Samsung products within it. Both of these virtual experiences are a great way for Samsung to engage with its customers and provide an interactive, entertaining way to learn about the company’s products.